It’s been a while now since our first tweet in 2009 (2 years and 4 months to be precise). Funnily enough, the social media landscape has changed quite a bit in that time too!
We’ve already talked about our use of the ‘triple effect,’ building our own social community through our Blog, Facebook and Twitter pages. However, as we’re the most followed and engaged with house-builder in the UK it only seems right that we reflect on our successes.
Twitter, pre ‘Giggsgate,’ and ‘Hackinggate,’ and any other recent ‘gate’ for that matter, was still fairly unknown territory to the masses in 2009. For us, it was a great way to engage with industry tweeps and people interested in the property market. Now with more than 3000 followers joining our conversations we’re talking all things property.
Similarly with Facebook, we saw an opportunity to talk to our fans on a more human level, allowing them to see us in a new light. Now with more than 1,100 ‘Likes’ we have real conversations and celebrate all things ‘home,’ on our social media hub – as well as running the occasional Facebook App to find clever ways to reward our followers and drive wider awareness of our social media channels!
Finally with our blog, we’ve always tried to provide a wealth of knowledge on all things property, and most importantly, give a balanced view in an ever more pessimistic marketplace. Remember, we’re optimists! Since we recently ‘socialised’ our blog (for you non-techies that’s adding share buttons and the like) we’ve seen our content shared across our online community by hundreds of our fans, followers and more.
It’s no surprise then that at the recent Twitter Conference in Scotland one of the organisers tweeted; ‘Why @MillerHomesUK aren’t used as THE Scottish success case study, I do not know.’
We’ve only had one approach over the past couple of years when it has come to social media and it’s been all about quality, engaging and interesting content.
But of course we couldn’t have succeeded digitally without you. Yes, you, our fans and followers. Thank you for joining us on our social media journey. It’s because of you that we’ve been able to develop our social media communities and bring together people who are passionate about all things property.
At Miller Homes, our commitment to delivering excellent customer care starts from the moment you make contact with us. So with more and more of you engaging with us online we can continue to thrive on the conversations we have, using the feedback to shape our products and service.
Thank you and do stay tuned as more competitions and a new campaign are on the horizon. We only plan to build on our social media successes by leading the pack and bringing the best in social media content to you!
By Sue Warwick, National Sales Director, Miller Homes
