Big changes are afoot here at Miller Homes HQ. No, we are not about to start building boats and caravans – but we have got ourselves a shiny new welcome page on our website, and added in some extra touches too.
In short, the world has changed since our first website went live back in the early noughties. Back then, no one Tweeted and Facebook was something students used when they should have been at lectures. They still do I guess – but the rest of us now use it when we should be working too!
I was particularly interested to note that the Twitter audience jumped by a third during “Giggs Gate”. Yes, the way we get our news has changed forevermore – and so has the way we find our new homes.
Last year, MyHomesLife carried out a survey of 9,000 househunters which revealed that 71.8% of househunters now start their househunting online.
This is why we’ve always invested in our online activity and our website has always been incredibly popular with househunters. For those that don’t know, in 2004 we became the first British housebuilder to enable our customers to track the build progress of their new home online at mymillerhome and in 2007, we launched our own social networking site (I am not sure we realised just how ahead of the game we actually were then!) – mymillerstreet.
As a result, we have picked up many, many awards for our website over the years and only last years, readers of First Time Buyer Magazine commended our online offering.
As a result of all this, our website traffic has reached new levels. Every time we launch a national marketing campaign, we break new records.
But nothing in life is perfect – not even our website – and with so many people now getting their first impressions of Miller Homes through our website, we want it to be as brilliant as possible – and to truly reflect us as a business.
So, on our homepage you can now see what we have been tweeting and blogging about. You can see our full range of fantastic incentives – and finding your dream home is easier than ever thanks to a new and improved search function.
I should stress that this is the just the beginning of our website refresh programme so there will be plenty more to see over the coming months. Well, why give everything away all at once?
The recent changes have been developed in line with customer feedback and we are always interested in hearing what people think of us and our products so please share your comments with us – either below or on Facebook or Twitter.
In the meantime, I hope you like what you see – and that you will keep on coming back for more!
Happy surfing.
Sue Warwick - National Sales & Marketing Director, Miller Homes
